Watch This "Hopumentary" About the Rise of Craft Beer in America
A pair of local video producers have made a 15-minute documentary about the San Francisco beer movement. Craft Beer: A Hopumentary profiles the rise of local brews through the lens of local spots like Lagunitas, City Beer Store, Zeitgeist, and Southern Pacific Brewing. In it, the filmmakers explore the rise of craft brewing since the early 1980s, when there were 100 breweries in the U.S. -- in 2012 there were more than 2,300, and the number is growing.
Filmmakers Jeremy Williams and Phil Shutz, who'd met at a web video production company back in 2008, got the idea for the film over a beer at Pi Bar. They decided to collaborate on what they thought would be a 4 to 5 minute video. But as they talked to their subjects and heard the stories, the length expanded to its now 14:32 minutes.
"It was definitely a lot of fun to make. All of the folks involved in front of the camera couldn't have been more open or interested and just telling their story, excited about getting their story out," says Schulz.
Right now the team is showing it around town and hope to submit it to festivals. And as for a feature? It could be in the works. "For me, it was a great growth experience," Schulz says, talking about how much he learned about craft brewing thanks to the generosity of the people in front of and behind the camera -- including a crewmember who donated his longterm bottle cap collection for the opener. "We're glad we got the opportunity to tell the story," he says.
Watch the video here: