Cookie Butter: Trader Joe's Hatches Evil Plot to Cause Addiction

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Trader Joe's
You have been warned.
Never has the Cook E. Monster experienced such a loss of self-control as when confronted with a fresh jar of Trader Joe's Cookie Butter. The only responsible thing to do is to pass the information. This is in hopes that we will not be the only lonely addict who instinctively knows that this spread, made from crushed Belgian biscuits, will be terrific on top of lots of things yet we'll never know this firsthand because it won't make it past the spoon.

See Also:
- This is Why Everyone Shopping at Trader Joe's Hates You
- Taste Test: Trader Joe's Mini Croissants
- Snacktion: Trader Joe's Dried Rambutan

Seriously. Peanut butter is just fine and dandy, but we can't say we've ever eaten an entire jar with a spoon. Cookie butter, which has the consistency of creamy peanut butter and has hints of cinnamon and nutmeg (the jar calls it "reminiscent of gingerbread" but there's no ginger), definitely deserves to be put on toast, biscuits, pancakes, or ice cream -- but that all takes too much time. Does this come in an intravenous delivery system? We'd consider shooting it up for sure.

The product is a popular offering in Belgium, where it enjoys a similar ubiquity to the chocolate hazelnut spread Nutella. Despite what looks like a mega-decadent product, the nutritional information isn't totally out of control. In fact, one tablespoon contains 90 calories, six grams of fat, and five grams of sugar. Two tablespoons of this stuff and you're going to feel pretty satisfied. Or you will eat a third of the jar in one sitting. There's probably no in between.

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7 comments
pagangrace13
pagangrace13

Hey y'all! I'm a demo chef at Trader Joe's in Los Angeles. We call cookie butter crack in a jar. And yes, the best way to eat it is with a spoon. But did y'all know we now have crunchy cookie butter? It's cookie butter with crunchy bits of speculoos cookies mixed in. Oh, and we are now carrying the speculoos cookies. So you can spread your sweet crunchy cookie butter with bits of speculoos cookie on your speculoos cookies. The best part, if you get bits of cookie in the jar, no one will ever notice. Cheers!

Godkiller
Godkiller

Yeah, its not really good on anything, just raw.

mollybloom
mollybloom

@eatstreetfood @sfoodie Stoners beware! #cookiebutter #pot

kmgong
kmgong

@adorkable_me Oh my goodness. Their cookie butter is amazing.

Teni
Teni

@SFoodie Just like Trader Joe’s to take an existing product and slap their own label so it seems original. #BiscoffSpread

McClure_SF
McClure_SF

@Teni @SFoodie …or literally every other major supermarket chain.

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