Eat and Drink for Charity: Per Diem to Benefit Wigs for Kids

Chef Adam Hinojosa
Wendy Hector
Chef Adam Hinojosa and his luscious, soon-to-be-donated locks.
On Tuesday, July 24, Chef Adam Hinojosa will sacrifice something he's spent two years creating.

His hair.

Hinojosa, executive chef of Per Diem, has decided to chop off 18 inches of his long locks and donate the precious strands to Wigs for Kids, a nonprofit organization that provides custom-made hair replacements specifically designed for children in need.

This is the chef's second donation to the cause, setting his grand total at 2.5 feet. "I choose Wigs for Kids because they give the wigs to the kids free of charge. Some foundations don't," says Hinojosa, who's driven to donate out of compassion. "Kids going through something very traumatic should not have to face ridicule, too." Each wig uses approximately 150,000 strands of hair, so donations from people like Hinojosa are greatly appreciated.

And he's encouraging you to do the same. Donors who join Chef Hinojosa at Galleria Hair Design (50 Post, at Montgomery) on Tuesday will receive a $50 gift certificate to his restaurant.

If you're not quite ready to commit to a pixie cut or a military look just yet, you can still
take part. Per Diem will be donate 25 percent of its sales to Wigs for Kids between 5 and 10 p.m. on Tuesday, so bring your wallet, your thirst, and your appetite, and enjoy newly shorn Chef Hinojosa's Italian-inspired local cuisine while helping kids in need. Hinojosa is hoping for "an amazing turnout" for the event he set up entirely on his own. "I'm happy to be in a position to not only donate my hair, but my talents, too," he says.

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Location Info

Per Diem

43 Sutter St., San Francisco, CA

Category: Restaurant

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