Is "i" the New "Mc"? The Rise of the iRestaurant
|iThai's interior even looks like Apple helped design it.|
After all, McDonald's famously goes after anyone who uses the prefix "Mc" in front of its name -- old-timers will remember that We Be Sushi originally opened as McSushi -- and the fast-food giant sued Homeroom for originally trying to name itself "Little Mac." (A Malaysian restaurant named McCurry managed to defeat McDonald's by claiming the "Mc" stood for "Malaysian Chicken.")
But Apple, which has built its brand on i-Themed products, hasn't taken the same tack. After all, the music-sharing service iLike was allowed to operate without a trademark-infringement lawsuit, and Apple is even having trouble defending the iPad trademark in China.
Wasn't "i" originally supposed to be a shortcut for something, the way "e" stood for "electronic"? If iThai, iCreation, iCrave, and iSkewers really want to convince customers they're part of the internet generation, they should, you know, get a website.