Burma Superstar Comes Down on Burmese Food Truck

Categories: Restaurant News
Burmese_restaurant_sign.jpg
bovinity/Flickr
SFoodie even hesitates to post this photo now.
Remember Burmese Gourmet, the new Burmese food truck in SoMa that SFoodie wrote about a few weeks back? When we were chatting with the truck's owner, William Lue, before telling him we were a reporter for the SF Weekly, he mentioned that he started Burma Superstar several owners before Desmond Htunlin and Joycelyn Lee turned it into a popular business; he wished them all the luck in their success. We reported Lue's statement on the blog, reproducing the post in print.

Well, Burma Superstar was not pleased. Not pleased at all. They've delivered Lue a cease-and-desist letter for even mentioning his connection to Burma Superstar. Before the letter went out, the lawyer contacted me, and I informed him that this was not Lue's formal marketing pitch, just a remark he made to my friend and me while we waited for our food. Lue was quite specific about the chain of ownership.

Today, I received a copy of the cease-and-desist letter, which includes the following paragraphs:

While you may have been one of the prior owners of "a" restaurant space which our client currently occupies and has since copyrighted as Burma Superstar (copyright number VA0001786638), your statements that you were the prior owner of Burma Superstar falsely intimates that your prior restaurant and current food truck is somehow connected or similar to our client's current Burma Superstar restaurant and image.

As you are undoubtedly aware, the "Burma Superstar" restaurants and logo are widely known in the restaurant industry, spanning from the California Bay Area to the East coast. Our client has worked hard, and has spent thousands of hours and monies advertising, promoting, and creating its brand name. Such an investment has generated widespread and substantial goodwill in the public acceptance for the Burma Superstar restaurants.

To be clear, our client's current Burma Superstar restaurants are nothing like the restaurants that were in existence in that space prior to our client's ownership. Given the reality that your ownership of a Burmese restaurant over twenty (20) years ago - which has switched ownership twice since then - it has nothing to do with our client's current Burma Superstar restaurants, logo and image. Any discussion of our client's Burma Superstar restaurant merely seeks to mislead the public, and clearly creates commercial confusion.
Harsh.

Follow us on Twitter: @sfoodie, and like us on Facebook.
Follow me at @JonKauffman.

Location Info

Burma Superstar

309 Clement (at Fourth Ave.), San Francisco, CA

Category: Restaurant

Like this Story?

Sign up for the Dining Newsletter: The week's top local food news and events, plus interviews with chefs and restaurant owners, dining tips, and a peek at our print review.

Privacy Policy
Sign up for free stuff, news info & more!

Tools