Restaurateurs and Yelpers: Now Friends but Not BFFs
|Not exactly BFFs.|
But that doesn't mean restaurateurs have learned to love the site. Yelp now has 63 million unique visitors every month and is preparing to go public, and so restaurateurs have learned to keep mum on their concerns:
Mostly, restaurants have learned to shut up.: When I contacted one restaurant owner about his stance against the site -- a Bay Area cafe that posted a "No Yelpers" sticker -- he said: "I've learned not to talk. When I do, I get horrible reviews." (He asked that I not mention his restaurant by name.) Which, depending how you see it, may be more pragmatic than frightened.Actually, Yelp's increasing volume works in restaurants' favor. The Tribune reports that frequent Yelpers are more measured in their criticism than one-timers, and batshit comments get swallowed up in a fog of "Really nice waiters, get the chicken pops!!!" posts.