Why Are Bottled Water Companies Going After African American and Latino Consumers?
|TLC's Chilli is now hawking Dasani. (Side note: Chilli looks amazing.)|
Rather than taking heart in the broader gourmet-ification of America, or finding hope in a switch from soda to less sugary beverages, the article reports a more depressing explanation: Water in low-income neighborhoods is more likely to be contaminated. According to the article, "The Natural Resources Defense Council reported in 2004 that 3 in 5 African and Latino Americans live in communities that are also home to Superfund sites, which are prone to releasing toxins into nearby groundwater supplies."
Turns out bottled water is for people too good for tap water -- and the problem is the water, not the consumer.