Successful Kibbi at Palmyra, Failed Milk Campaigns and Herbicides
|Palmyra's kibbi plate.|
2. This week in women-oriented marketing. The New York Times reports that the California Milk Processor Board's offensive PMS-themed ad campaign -- designed by SF agency Goodby, Silverstein, & Partners -- has been pulled. Visitors to the website, www.everythingidoiswrong.com, are being redirected to a more "serious" discussion site, gotdiscussion.org (love the .org), about milk and premenstrual symptoms. And the U.K. Guardian's Sophie Atherton rightfully mocks the latest spate of beers designed for women.
3. Everybody's Roundup ready. Monsanto is admitting that evolution is besting its Roundup herbicide, often sold in conjunction with Roundup-resistant GMO corn and soybeans. As Fast Company writes, "More than 11 million acres, up from just 2.4 million in 2007, are now infested with Roundup-resistant varieties [of weeds]." The impact on conventional agriculture could be huge. Seeing as how evolution has been around a few billion years longer than GM technology, didn't anyone see this coming?