The Rib Whip: New S.F. Food Truck Has BBQ Smoker On Board

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The Rib Whip/Facebook
Mockup of The Rib Whip BBQ truck, which is headed for a permanent spot in SOMA later this month.
​A new barbecue truck is expected to roll out in San Francisco this week when truck startup The Rib Whip makes its debut at Off the Grid: UN Plaza. Owner and St. Louis native Ryan Gessel was passing his last inspections in S.F. on Friday. After The Rib Whip's OTG rollout, Gessel plans to park his truck daily in a SOMA parking lot on Ritch Street between Bryant and Brannan (near Darwin), not far from the spot recently carved out by Le Truc. In fact, Gessel plans to collaborate on future dinner events with Le Truc's Hugh Schick.

Gessel ― who's worked tells SFoodie he thinks The Rib Whip will be the nation's only truck with an onboard smoker ― he's installed a small Southern Pride smoker with digital controls, meaning he'll have the ability to smoke beef brisket, say, the drop the temperature down to 150˚ and keep it warm, slicing slabs to order.

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The Rib Whip
​ A self-avowed audio/video guy, Gessel's installing a multi-amp, 2,300-watt custom sound system with DJ plug-ins he plans to use for dinner-and-a-movie nights (with films projected onto a building on Ritch) and other events. And he'll turn the parking lot into a mini outdoor food court, with lighting, shrubbery, and picnic tables.

And the name? "My buddy and I were brainstorming, and he mentioned 'The Rib Whip,'" Gessel says. "The second he said it, I said, 'That's it!'" He immediately had visions of a pimped-out BBQ truck painted with graffiti, says Gessel, who grew up in a family of caterers. "I'm just chasing a dream," he says.

Follow along with The Rib Whip's launch on Twitter @TheRibWhip.

Follow us on Twitter: @sfoodie. Contact me at John.Birdsall@SFWeekly.com
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11 comments
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SgtT
SgtT

Nation's only truck with an onboard smoker? Not true. Red Eye BBQ in Orlando FL has a truck with an onboard smoker.

Jesseraysbarbque Hardy
Jesseraysbarbque Hardy

WE ARE THE NATIONS First to do on BOARD smoking we use a different technology we also deep fry turkey ON BOARD WEV'E ALWAY'S kept quite didn't want the SECRET OUT

TheRibWhip
TheRibWhip

@SgtT... Thanks for the heads up. I just talked with the owner in Orlando and traded notes and tips. They actually ended up using the other smoker that we were considering.

Jesseraysbarbque Hardy
Jesseraysbarbque Hardy

JESSERAYS BAR B QUE WE Are Very proud to see other "BARBECUTIONERS"DOING on BOARD SMOKING WE are in NEW HAVEN. CT. GOOGLE US. or..@TWITTERJESSERAYSBARBQU

BARBECUTIONER #2
BARBECUTIONER #2

@SGT T @48976a760e248ff5c6a5e9d2c2aa63ab:disqus RIB WHIP HI Fella's i'm JESSE From JESSERAYS BAR B QUE..WE ALSO have an "ON BOARD SMOKER" Wev'e installed it 5 yrs ago.. Are SMOKER IS LIKE NO OTHER ...We use a different technology we never ever have Breakdowns...we just turn OUT BODACIOUS "Q"

Nm_rhoads
Nm_rhoads

AWESOME!! I've been wondering when a serious BBQ truck would show up. Can't wait to give it a go. But a picture of St. Louis on the truck? oof.

fortyfonz
fortyfonz

@RibWhip your twitter posts says you had Smoker issues. Are you still serving ribs??? briskets???

TheRibWhip
TheRibWhip

Yeah, we are having some issues with the generator->smoker connection. Should have it worked out over the weekend. I broke out my home smoker tonight so we'll have 30lbs of brisket for a nice HH/Dinner time shesh tomorrow hopefully at the Ritch St. Lot. Will Tweet out details tomorrow.

TheRibWhip
TheRibWhip

Thanks for the comment Kato. I fully intend to keep prices reasonable. I hate spending $15-20 just t get full from some of the trucks out there. Looking like $7 for mounded high brisket or pulled pork sandwhich, $8 for a 1/3 slab of ribs, and for $10 you'll get a whole meal with sides and a drink.

How does that sound? We're still working on pricing the menu but that's around what we're looking.

Kato
Kato

This is great, because I love ribs and love eating outside. My only hope is that the prices on the menu is reasonable and the meals are filling. A lot of these food truck businesses fail to realize that they are competing against restaurants and my only beef is paying more for a meal that doesn't fill me up and cost more than neighboring restaurants.

Elizahyde
Elizahyde

YES!!! RIGHT BY MY HOME TOO!!!!!!!!!!

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