Brooklyn's Blue Bottle East an Outpost of S.F. Coffee Culture

Categories: Coffee, Road Trip

Alex Hochman
Blue Bottle's 10-month-old outpost in Williamsburg gives off a strong whiff of West Coast Third Wave.
​Though we'd trekked over 3-foot-high snowdrifts to get inside, one glance around Blue Bottle's Brooklyn outpost and we felt right at home. Multiple slow-dripper setup? Check. Chemistry-set iced coffee brewers? Of course. Bearded dude in tight Killers T-shirt and trucker hat? Well, that would have made us feel at home in 2005, but he was there so we'll count it. You get the idea: Blue Bottle East has a very West Coast vibe.

Alex Hochman
The coffee geekiness you've come to know from Blue Bottle has sprouted in Brooklyn.
​Bien Dobui (major S.F. street cred with a Lincoln High diploma) moved to New York for college and was glad to land a gig with her hometown coffee favorite. She told us that there are "lots" of former Bay Area Blue Bottle employees now at the Brooklyn operation, including head roaster Thomas Doyle, who moved out from Oakland. According to Dobui, Blue Bottle's 10-month-old facility here in Williamsburg is slowly ramping up production, currently roasting roughly 500 pounds of beans each week (compare that to the 6,000 pounds Blue Bottle roasts per week in Oakland).

Sarah Cox, yet another San Francisco expat (formerly of Dynamo Donut), helms a new in-house pastry operation. Her signature item is the Brooklyn Bootleg S'more, made with local moonshine from Kings County Distillery (okay, so we can't get that here). Cox is also developing biscuit sandwiches similar to the ones Dynamo has collaborated on with 24th Street neighbor Pal's Takeaway.

Alex Hochman
The vintage Probat roaster.
​On a recent blustery Thursday afternoon, Blue Bottle East was packed with a mix of locals sipping Bella Donovan drip like it was already old hat, while a contingent of Italian tourists took photos of the vintage Probat roaster with the kind of elation usually reserved for the Statue of Liberty. Perhaps most telling about Blue Bottle's early Gotham success was the reaction we got from a barista at Gimme, a trendy coffee spot in Manhattan's ├╝berhip Nolita neighborhood. When we mentioned our visit to Blue Bottle, she raised her eyebrow and rolled her eyes like she was hearing about the new prom queen for the umpteenth time. Welcome to coffee cattiness New York.

Blue Bottle East: 160 Berry (at N. Fifth St.), Williamsburg, Brooklyn, 718-387-4160.

Follow Alex Hochman at @urbanstomach . Follow SFoodie at @sfoodie.
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I just moved from Brooklyn to SF, and one tidbit you didn't mention is that Gimme! is actually originally out of Williamsburg, where Blue Bottle's now set up. Gimme has been in Williamsburg for what seems like forever and was one of the first on the scene in terms of local artisan coffee shops/roasters. In comparison, their Manhattan outpost is fairly new. So the barista could've been rolling her eyes at the fact that Blue Bottle is a new-ish and hyped up kid on the block, in contrast with Gimme. I like both coffees a lot, but Gimme still holds a special place in my heart. I live within walking distance to a Blue Bottle, but might consider ordering a few bags of beans from Gimme. Just sayin'. It's good stuff.


I loved the article. I can't wait to go have coffee in Brooklyn.

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