The Year in Food: Pizza Pizza Pizza Pizza
|The Noe Valley Patxi's Pizza was just one of many sequels.|
Twelve months, ten storylines: It's SFoodie's annual look back at the year in food.
You and SFoodie and everyone we know all knows the story of how 2010 turned out to be the year of Peak Pizza.
It started slowly enough. Around the beginning of the year, Boot + Shoe Service decided pizza went well with cocktails, while Delarosa and Pi Bar paired pizza with beer ― really, really, good beer. We like cocktails. We like beer. We like pizza. We were on board.
|Zero Zero's Bruce Hill.|
There were a couple of outliers, too: Anthony Mangieri moved his cult Una Pizza Napoletana from Manhattan to SOMA this year. And for five months, Locanda da Eva served pizzas as well as other Cal-Ital food, but the restaurant closed abruptly after alpha-critic Michael Bauer announced he wasn't going to review the place.
Do we want to extract lessons from the second coming of fancy pizza? They're not very deep ones, we fear. 1. People love pizza. 2. Restaurateurs love pizza's high profit margins. 3. People consider artisanal pizza more affordable than bistro meals. 4. Restaurateurs consider money a good thing to make.
We were rather fascinated that pizza is no longer a meal in itself ― places like Zero Zero, Delarosa, and Ragazza are making pizza the center of a more complete, varied, and expensive dinner. Sometimes that worked for SFoodie, sometimes we thought the pizza suffered as a result.
Overall, we're glad to see the general level of quality continue to improve, and think that Bruce Hill was correct when he told SFoodie this summer that "every neighborhood could support an artisanal pizzeria." We'll soon see if Hill's prediction is correct ― we're close to reaching that point. Will 2011 see more Zero Zeros in the Sunset, Excelsior, and Oceanview?
As for us, we're done reviewing the trend. Next year we declare the pages of the SF Weekly a pizza-free zone. Though we are curious, we confess, about Crave City's new line of Egyptian pizzas ... nah.
Other 2010 trends:
- Filipino Finds Its Voice
- Local Media Explodes
- Big-Ticket Dining Surges
- Vegan Goes Mainstream
- Cocktails Get More Respect
- DIY Revolution
- Coffee Seeps Farther
- Street Food Gets Serious