S.F.'s New Generation of Bar Stars: Jayson Wilde
Who: Jayson Wilde
Where to find him: Bourbon & Branch, 501 Jones (at O'Farrell), 346-1735
Background: Wilde: "I worked behind a desk at an insurance company for 12 years. I had always enjoyed fine spirits and cocktails but had never really considered stepping behind the bar until I couldn't bear being stuck in a cubicle all day with my brain turning into mush. ... I got a barbacking position and the first night I stepped behind the bar, I knew I never wanted to leave it."
Why he made the list: Wilde's enthusiasm paired with his hunger for the history and craft of bartending craft have pegged him as a guy with serious momentum.