John Scharffenberger Signs on as CEO of Hodo Soy Beanery
Hodo, which began as a farmers market vendor and now sells to dozens of Bay Area markets, has been slowly expanding since its debut in 2004. According to Hodo's press rep, Deborah Kwan, Scharffenberger first encountered Hodo at the Berkeley farmers' market and became an investor about 18 months ago. Presumably, he helped the company move into its new factory in September 2009.
What does this mean for Hodo Soy?
SFoodie has been curious to see what aspect of the artisanal food movement the zeitgeist-savvy Scharffenberger would turn to next. He continues to have his fingers in many, many different pots ― raising pigs for Iberico ham, making sauerkraut for Let's Be Frank, advising Scharffen Berger on sourcing and sustainability issues, and finishing up work on a new book about the geography of cacao.