Twitter is Launching Its Own 'Fledgling' Wine Label

Forget drinking the company Kool-Aid. Twitter employees will soon be drinking the company wine.

Maya Baratz
Also known on Twitter as Bottles for Books , Fledgling Wines marks Twitter's foray into the winemaking business. Yep, that's right: Twitter's making and selling it's own branded wines, with the help of S.F. DIY winery Crushpad. Proceeds will go to Room to Read, a nonprofit promoting literacy for children in challenged parts of the world, including Bangladesh, Cambodia, India, Laos, Nepal, South Africa, Sri Lanka, Vietnam, and Zambia.

Dogpatch-based Crushpad -- a place that allows amateur vinophiles to make and sell their own wine, brand and label included -- has more than a little in common with Silicon Valley. The business philosophy behind both calls for investing in the product and customer experience, with revenue naturally following. Better yet, both believe in creating platforms that help businesses feed other businesses, including nonprofits. It's what's allowed Crushpad to raise over $9 million in funding from its customers, and the stuff S.F.-based ΓΌber startup Twitter is made of. So it's not surprising that the two companies are collaborating on an interesting online/offline project: The Fledgling Initiative.

In their online storefront, Twitter founders Evan Williams and Biz Stone explain that Twitter is doing its own growing up and is "only one percent into its journey" as a company. That's why it's fitting for Twitter to support a nonprofit that champions the education of young children, via a joint initiative that, in the company's words, "embodies two things that are at the core of Twitter's mission: Providing access to information and highlighting the power of open communication to bring about positive change."

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