San Francisco Food Blog

​Our favorite morsel from the blogs.

So, so mad: Eater launched a national edition today (edited by ex-Eater SF honch Paolo Lucchesi), and hoisted a new logo -- one inspired by signage for a dead restaurant. Here's a taste of Ben Leventhal's manifesto:

With the launch today of Eater National comes a new focus at Eater on matters of national import--and non-import, for that matter. Long in the purview of our individual city sites, coverage of such things at celebrity chefs, Guy Fieri, major restaurants, food magazines, broad restaurant trends and issues, and the massive universe of food pop culture will now live on this site.

That "long in the purview" bit troubled us like a brisket fiber lodged between molars, but okay, we get that a grand roll-out might call for Wizard of Oz-like syntax.

It was the part about asking food bloggers to shut down their sites in return for a cash gratuity that really got Eater-haters posting -- something about Dysoning up the myriad pipsqueak scribes who blog about the contents of their CSA boxes, creating too much fucking clutter in blogdom. Hot Food Porn was pissed. Eat Me Daily called it "a bald-faced attempt to antagonize basically every amateur food blogger out there." Nah, really? Didn't anyone see it for the chest-bumping, tribal-tatted-bicep-baring stunt that it was? Calculated to generate posts and tweets that mentioned the Eater launch? Seriously, who has time to sneer. We're too busy scrolling through Eater National for glimpses of Guy Fieri.