More Details Emerging About the Friday Street-Food Market on Folsom

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Is the Blū condo building trying to build buzz for its vacant retail spaces?

​There's a bit more information today about the street-food market coalescing in front of the Blū building (631 Folsom at Second St.) Fridays starting September 25. Tacolicious - one of three vendors (with Namu and Ryan Farr's 4505 Meats) planning to hit the market - suggested via e-mail newsletter it had committed to the street-food market only through October 30, while 4505's Farr suggested to SFoodie that his own commitment was open-ended.

"Right now we're doing it just to see how things go," Farr said. He confirmed that 4505 will offer the same foods it's brought to the Ferry Plaza Thursday market - grilled dogs, sausages, and a weekly special. For next Fridays Blū kickoff, Farr said he'll be roasting a whole pig -- "a small one," he said.

Doug Cefali, president of Malcolm Properties, the building's developer, told SFoodie he'd like to see Crème Brûlée Cart be the fourth vendor at the Friday events. Cefali said he's made inquiries through Tacolicious to see if Curtis Crème Brûlée might be interested in hitting the Blū market.

Blū concierge Mark Malaspina told SFoodie that vendors to set up on the 25-foot sidewalk directly in front of the two empty retail spaces in the upscale condo building. Customers will be able to eat and hang out in the plaza of the AT&T building to Blū's left.

The idea for the market may be its potential to attract leasees to the vacant retail spaces. "Especially food-oriented businesses," Malaspina said, though not actual restaurants. Why street food? Simple: It's sexy at the moment. "It fills in our street level with the hippest kind of services the demographic that's here is already drawn to," Malaspina said.