Simplified Menu Tweets: When Even 140 Characters Are Too Many
Surely blogger Hot Food Porn isn't the only restaurant eater begging for simpler menu text. You've seen it: Dish descriptions that are little more than strings of ingredients and their sources: Jamison Valley pastured heritage goat, Ashley Farm Little Gems, Scruffy Girl breakfast radishes, Kazakh pink salt.
Well, one S.F. takeout food vendor has taken the cause of simplified menu write-ups to Twitter. Earlier this week, Kitchenette launched Easy Kitchenette, a kind of parallel Twitter feed for its daily lunch menus. Its bio? When you simply want to know what Kitchenette is serving for lunch -- in plain english [sic].
Today, for instance, Kitchenette
described its sandwiches du jour like this, in two tweets: thurs 07/03: pan bagna: baguette filled with terra firma tomatoes, willey farm cukes, spring onions, fromage blanc, shaved fennel olivada. And this: fried cod roll with avocado, aioli, kumquat, chayote, cilantro, jalapeno.
Easy Kitchenette broke it down in six words: vegetarian sandwich or a fish sandwich.
Really, that could be anything from a combination of PBJ and tuna-on-wheat to, well, a pan bagna and fried cod roll. So in fact, you pretty much have to skim the two detailed tweets to make sense of the streamlined version. But, hey, we love the evolving idea that sometimes, even 140 characters are way too many.
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