Safeway Jumps on Locavore Bandwagon
Safeway was well ahead of the curve as far as the country-of-origin food labeling that went into effect on March 16. Recently, the company instituted new produce signage that both informs and entices the locavores among us.
We weren't able to rouse anybody over at corporate in Pleasanton to discuss the project with us (by the way, did you know that Safeway has a blog? It's written by a nice, chatty mom-of-three named Kate, and is criminally under-illustrated), but a produce guy in our local Safeway who didn't want his name used said, "People seem to like it." He reported that more produce actually appeared to be moving since the signs were instituted a couple of weeks ago.