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| Seeking foodie glamour |
With plans to roll out a daily farmers' market, the
struggling Westfield Metreon may be counting on catching a glint of the
Ferry Building 1:PlaceType>'s foodie glamour to stir up buzz. A kickoff event planned for next Friday, May 15, is set to launch the Island Earth Farmers Market, a collection of some 50 vendors who'll be peddling produce, wines, baked goods, and prepared foods like organic dim sum, empanadas, and pastries. Free curbside service will let office workers shop during lunch, then have their swag loaded into their cars on the way home
Organizer Mark Brett told SFoodie the market will sprawl over two rooms on the ground floor along the Metreon's Mission side, once home to the Discovery Channel store. Vendors include Catalan Family Farm, Alive! raw foods, Panorama Baking, Phoenix Pasticceria, and biodynamic Frey Vineyards. There'll be crafts, too, including glass and jewelry
In fact, Brett may feel more at home with nonfood vendors - he's never actually run a farmers' market, but has managed mall kiosks as well as road and trade shows. We get the feeling the folks at CUESA (organizers of the Ferry Plaza Farmers' Market), aren't exactly worried about the looming competition.