SEXISM rears its foodie head -- moms get foofoo desserts, dads get crispy-beer-battered onion rings with roast green chile sauce. It may be an "unprecedented move in its 43-year-history" (Read: the recession hits T.G.I. Friday's), but the underlying message is as old as the hills.
Full press release behind the cut. --Meredith Brody
T.G.I. Friday's(R) Restaurants to Treat Mothers to a Free Dessert on Mother's Day
CARROLLTON, Texas, May 1 /PRNewswire/ -- In an unprecedented move in its 43-year history, T.G.I. Friday's restaurants today announced it will treat mothers across the United States to a free dessert with the purchase of an entree on Mother's Day at participating restaurants.
"Mothers are always special guests at Friday's," said Mike Archer, president and chief operating officer of T.G.I. Friday's USA. "This day is about Mom. We invite mom and her family to have fun, experience great food and drink and at the end, mom receives a special treat from Friday's ~ a free dessert."
According to Archer, moms may be offered one of the following Mini Dessert Shots: Orange Cream, Rocky Road or Chocolate Chip Mint; or perhaps Oreo(R) Chocolate Cake.
Also on Mother's Day at Friday's at participating restaurants, Dads will be provided with a certificate redeemable on Father's Day for a free order of crispy-beer-battered onion rings with roast green chile sauce.
Carlson Restaurants Worldwide Inc., the parent company of TGI Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of April 2008, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 60 countries. For more information, visit http://www.fridays.com.
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