Kraft Singles 2.0: Have A Happy Sandwich, Or Not
Kraft goes all kinds of Web 2.0 with their MySpace page "Have A Happy Sandwich" contest, in which really, really bored aspiring filmmakers and entertainers slug it out in competition to most perfectly relate "the simple joy that comes from enjoying a grilled cheese sandwich." The winner gets $50,000, and of course, is picked by other -- even more stultifyingly bored -- MySpace users. How this is all supposed to sell more Kraft Singles is anyone's guess.
(via Serious Eats)
-- Brian Bernbaum