Netflix has done it again. In a perfunctory e-mail message sent Monday, the company canceled plans to split itself in two, with the newly branded Qwikster to handle the DVD-by-mail business. Monday's message was brief and impersonal, coming from "The Netflix Team," as opposed to the fakely personal "apology" e-mail from the company's CEO in September that announced the proposed split. The reason Netflix was canceling Qwikster? Because "for many of our members two websites would make things more difficult."
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However, we discovered an early draft of Monday's message that contained a more frank assessment of the situation.More »