French Film Sans Subtitles Causes Exodus
At a Tuesday night San Francisco International Film Festival screening of Intouchables, the projectionist found an apropos time to stop the film. Just as protagonist Driss was corralled by cops after a bout of Steve McQueen-like driving and exclaimed "Merde!" the screen went black. 
San Francisco Film Society Intouchables
The problem wasn't Driss saying "Merde!" The problem was the subtitle noting its English equivalent. There was none. In fact, the film fest had been mistakenly sent a copy of the movie without subtitles, according to festival staff. But the crowd didn't know this as several attempts were made to remedy the problem. Certainly it turned out to be a boon for the Sundance Kabuki Cinemas' concessionaire.
In the end, the crowd was offered a deal: Stay and watch the film or get a refund/exchange for the ticket. It very quickly became obvious who was and was not a French speaker, as a large portion of the audience filed out.
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