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| Nicholas Carr |
By Alyssa Jaffer
Information technology expert Nicholas Carr reveals how the rapidly developing technology around us encourages fragmented, scattered thinking. In short, our superficial thinking amounts to superficial relationships.
Carr first experimented with information technology when he worked as a writer at a management consulting firm Oliver Wyman (then called Mercer Management) in the mid '80s. There, he learned about computers and economics. He describes how he fell in love with his first computer, a 1985 Mac Plus, and became and became fascinated with the concept of information technology.
At the time of the dot-com boom, about a decade later, Carr worked as an editor at Harvard Business Review, where he wrote articles about the effect of the Internet on business and its economical impact. His 2003 article, "IT Doesn't Matter" spurred more than a book deal, it shifted Carr's interest. He became more invested in discovering the social and cultural implications of social media and Internet -- particularly how technology is changing our perceptions of the world and the way we think.
And what he found will surprise you.
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