How to Win the Date Site Arms Race: HowAboutWe.com Targets Couples
Imagining San Francisco from his office in Brooklyn, dating site co-CEO Brian Schechter has no trouble spitting out sunny characterizations. His favorite: The West Coast city is "a playground for romantic experiences" -- a place where a high concentration of jaundiced, single, over-educated but largely dissatisfied adults are bumbling through one of the most vibrant arts and retail corridors in the world, trying to figure out what to do with their disposable income. ![]()
If you're a guy running a dating site, that world could easily be your oyster.
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