SF Weekly Cover Causes Fraternal Distress on Parenthood

We'll tear this family apart.

Over on NBC's Parenthood, which is set in the East Bay and is more about parenting than the 'hood, entrepreneurial brothers Adam and Crosby found all their old-time jealousy and resentment of and toward each other stoked by an SF Weekly cover story about the music studio they have been running.

Of course, that cover story turns out to be -- as Genevieve Koski at the AV Club puts it -- "a fawning, cliché-ridden profile of Adam." This upsets his brother Crosby, who feels he should have been in the story, too. (We hope Mother Teresa, the subject of this week's actual cover, is not getting yelled at by any jealous siblings of hers.)

Here's a shaky video of the ensuing fracas and make up. (Or you can watch on Hulu, where "limited commercial interruption" means "the same commercial three times per show.")

We're touched to be featured on the show, of course, even if they do keep calling us "The San Francisco Weekly," which sounds a little bit like we're the Rice-a-Roni of newspapers, and even if we can't quite fathom that Parenthood's fictional SF Weekly reporter gave "advance" copies of the paper to the people she was writing about, which is not just iffy ethics-wise but a time-bending impossibility.

The cast waves around a realistic-looking SF Weekly cover, and the producers of Parenthood consulted a bit with our art director to get the look and logo right. That said, the art director, Andrew J. Nilsen, explained at amusing length this morning all the things he would have done to make that cover better, and then ten minutes later received word that he and his illustrators had won more awards. Nice work, Andrew!